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I love PIN

The small retailer's experience

Almost 1,000 smaller retailers who lease their payment equipment from their banks took part in the trial in Northampton. We visited three of them to see what they had to say about being part of the town's historic chip and PIN trial.

Men's clothes shop, Montague Jeffrey based in the centre of Northampton was part of the trial from almost the start. Manager, Jonathan Williams, was very enthusiastic: "I definitely think that chip and PIN is a good idea and so do my colleagues. We've all found it really easy to use as well." Jonathan's customers also adapted well. "Customers have found it easy to use. A couple of older customers were a little concerned about being overlooked when entering their PIN and had slight worries about remembering their PIN but everyone has been keen to use the new technology", he says.

The story is similar at Blenders, a specialist tea and coffee merchant. Zsolt Benedek, the co-owner, thinks chip and PIN is "an excellent idea". Zsolt says that his PIN pad on a wire has been straightforward to use as you just follow the prompts. "We've had no complaints from customers. The fact that people have been quite so keen to try the new technology has been a surprise," says Zsolt.

Over at Spinadisc, an independent record store on Northampton's busiest shopping road, Abington Street, there were around 50 chip and PIN transactions a day by June. Manager, Will Raybould, said: "The trial has been going really well." He also said that the equipment was very easy to install and that once up and running it was pretty self-explanatory. "We've had no real problems," said Will. "My only concern has been how easy our PIN pad would be for disabled people, particularly those in wheelchairs. I am hoping to replace it with a more flexible version after the trial as we want to accommodate all of our customers."