Doing nothing is a major risk. One route for businesses could be to opt out of chip and PIN altogether. While this may appear to save costs in the short term or be tempting to businesses with low levels of plastic card transactions, long term this option has significant risks.
It is likely that your customers will increasingly expect transactions to be chip and PIN. Acting now will show your customers you are protecting them and ensure you are not leaving yourself exposed. By 31st December 2005 the Chip and PIN Programme aims to have a critical mass of terminals in place, so that the majority of transactions will be PIN-verified.
